In an interview, Hilton Guidry (Delgado Community College) discusses how institutions can transform their websites into more dynamic, personalized guides for students. “Many students don’t come in with a clear plan,” explains Guidry, so institutions need to move from “informational” websites to more dynamic, “exploratory” websites that help students find the right options for them. He offers advice on how to draw on tools to offer a more dynamic experience to students, tailor the website and self-service model to the institution’s specific student populations, and demonstrate key concepts like learner pathways. He concludes by sharing how he is drawing on AI to understand the questions students are asking about higher ed so that he can provide answers through the website.
