The University of British Columbia has shared their sustainability achievements through the eyes of a single-use coffee cup. The “retiring” coffee cup shares the story of its decline toward obsolescence, beginning with UBC’s Zero Waste Food Ware Strategy in 2020 and continuing through the university’s Friendlier reusable container program and several faculty and staff sustainability programs. These programs, the cup says, diverted tens of thousands of kilograms of waste from landfills. The cup concludes that it is happy to make room for more sustainable approaches as the university works towards its Climate Action Plan 2030, saying, “I might be an endangered species, but I’m not bitter.”
UBC
