UCalgary School of Business introduces new visual identity, launches Choose Change campaign


The University of Calgary’s Haskayne School of Business has unveiled its new visual identity. The identity features an updated logo, which uses a modern typeface and bold colours to reflect the school’s capacity for growth, mentorship, and connection. The new visual identity was introduced alongside the launch of the school’s Choose Change campaign. “Our students come to Haskayne because they are actively seeking change,” said Haskayne Dean Jim Dewald. “Our Choose Change campaign was created to speak to that innate desire that exists within all of our students – and truly showcase how Haskayne creates the environment for transformative change.”