UMoncton name change could cost $4.6M: Report

A report ordered by the Université de Moncton estimates that a name change could cost up to $4.6M. UMoncton ordered the report earlier in the year in response to increasing pressure from local groups to rename the institution. The report explored the sociohistorical, political, social, reputational, legal, and economic aspects of a potential name change and found that the name change would incur costs related to marketing and rebranding ($1.3M), technology upgrades ($1.2M), and infrastructure changes ($935K). The UMoncton Board of Governors will review the report and discuss possible next steps.