The University of New Brunswick McKenna Institute and Wallace McCain Institute have officially launched a people-first AI adoption pilot for New Brunswick SMEs. The pilot will involve 16 companies from across NB, with each company running a six-month AI pilot within their organization in a particular area of business operations. They will have access to mentorship, peer coaching, and regular check-in points. “What we hear from business leaders is that the hard part of AI isn’t the technology, it’s the people,” said UNB McKenna Institute Executive Director Kathryn Lockhart. “So we built this program around people first. Give leaders the know-how, the confidence, and the right support to use AI on their own terms, and adoption becomes much more realistic.”