The University of New Brunswick’s McKenna Institute has received $3.75M to boost research in digital agriculture. This investment was led by McCain Foods in partnership with ResearchNB, the Government of New Brunswick, and the McKenna Institute. It will support the creation of a digital model that simulates regenerative agriculture practices; establish a Chair in Digital Agriculture; and bolster research projects in agricultural science, regenerative agriculture, and smart farming practices. “This investment will strengthen our research in digital agriculture and support our commitment to sustainability by developing practical solutions for the environment and the agricultural community,” said UNB President Dr Paul J Mazerolle.