In a recent article for the Journal of Academic Ethics, Vagelis Plevris (Qatar University) explores the use of unethical citation practices in academic publishing. Plevris notes that citation counts can influence career advancement and funding, which has led some academics to engage in unethical citation practices. The author discusses the factors that influence unethical citation practices and the negative impact that these practices have on the broader scientific community. To combat the use of unethical citation practices, the author offers recommendations to researchers, reviewers, and journal editors. In the recommendations for researchers, the author outlines several ways to increase citation count ethically, such as by promoting work online or taking advantage of open-access publishing.