The Université du Québec à Montréal has launched an observatory tasked with providing the province with centralized analytics infrastructure for the tourism sector. UQAM professeur du Département de marketing Paul Arseneault will head the observatory, which will explore the potential of AI tools in the field of tourism. The observatory will reduce the fragmentation of information within the industry by pooling, mobilizing, and sharing information with the over 10,000 small- and medium-enterprises in the sector. Arseneault explained that the observatory will provide stakeholders with interactive dashboards and reports for tourism planning and prediction.
UQAM
