Université du Québec à Montréal has launched a new promotional campaign called “Penser haut et fort,” which emphasizes the role of university education in the advancement of society. A UQAM release explained that the campaign departs from the usual conventions for student recruitment and instead highlights the values and issues that are relevant to 18-to-25-year-olds. The campaign is being rolled out through billboards, video ads, web banners, social media, and select publications.
UQAM
