The University of Regina has unveiled a unified athletics identity for the Cougars and Rams, aligning colours, logos, and other visual elements to simplify marketing and strengthen brand recognition. Led by URegina’s Varsity Sport department, the refresh was informed by consultations with current athletes and staff; a campus-wide survey; and outreach to alumni, fans, and other stakeholders. “This stronger, unified brand for the university’s varsity teams will enhance their brand recognition and strengthen their presence on campus, in the provincial community, and on the national stage,” said URegina President Jeff Keshen.
URegina
