VCC unveils revitalized brand identity

Vancouver Community College has unveiled a revitalized brand identity that includes a new logo and increased focus on the hands-on, practice-based, and industry-connected experience offered by the college. The new logo is inspired by the design of the Coast Salish Longhouse and is intended to evoke a parallel between the way the Longhouse expanded to accommodate the community and the way VCC evolves to serve its learners and community. The brand reflects the educational experience VCC offers to those who are developing their skills. “Our commitment to our learners and our community is unwavering,” said VCC President Ajay Patel. “Now, we have a brand that truly reflects these values.”