YorkU unveils Certificate in Digital Marketing Analytics


York University School of Continuing Studies has unveiled a Certificate in Digital Marketing Analytics that will launch in January 2025. Students who enrol in this six-month, part-time program will develop their skills in digital marketing analytics and learn about topics such as marketing metrics, consumer behaviour, data models, and marketing analytics techniques. “In our discussions with marketing leaders and employers, they have stressed the increasing importance data literacy plays in maximizing their marketing efforts and spending,” said YorkU AVP of Continuing Studies Christine Brooks-Cappadocia. “This program will give professionals a comprehensive education in marketing and analytics with hands-on practice using analytics tools and techniques they can immediately use in their current roles.”