Selkirk College has launched a refreshed brand that features a new logo, colour palette, and messaging. The new logo is designed with elements such as graduation caps, mountain peaks, and a larch tree. The college will follow a green and blue colour palette and use the tagline “Where Place Meets Purpose.” Selkirk President Dr Maggie Matear explained that the college’s new brand “shows the world we’re the kind of place where people can learn, connect, and thrive.” The visual identity will be rolled out over the coming months and years with updated materials replacing old branding as needed, in keeping with Selkirk’s commitment to sustainability.