In an article for The Conversation, Andrew Gaudes (Brock University) explores how business schools can measure their societal impact. He notes that while business schools face increasing pressures from global rankings and accreditation bodies to demonstrate their societal impact and engagement, they often lack effective measurement tools. To measure their societal impact, Gaudes advises that business schools assess their strategic plans to ensure that measurement efforts align with their institution’s overall goals and then adopt an impact framework to track initiatives and measure progress. Gaudes concludes that assessing impact can boost a program’s reputation, provide evidence for fundraising, guide curriculum development, and strengthen partnerships with community organizations and industry.
