Seneca Polytechnic has launched a new brand campaign with the tagline “This is Seneca Polytechnic.” Seneca VP of Strategy and Brand Renata D’Innocenzo said that the tagline helps answer the question: “Why Seneca?” The campaign defines how polytechnic education is different and showcases possible careers for polytechnic graduates. It uses a storytelling approach that Seneca calls “bold, differentiated and authentic,” featuring the stories of five graduates who highlight how their polytechnic education has benefited them in their chosen careers.
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